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About us & our Cookie Policy:

www.118118money.com (our website) is operated by 118 118 Money, which is the trading name of Madison CF UK Limited (Company No: 08393840; Registered office:  The Clubhouse, Holborn Circus, 20 St Andrew Street, London, EC4A 3AG). We are part of the kgb group of companies, which includes 118 118 and Conduit Global, all together the Group.

118 118 Money is authorised and regulated by the Financial Conduct Authority (FRN: 741774). You can confirm our registration on the Financial Conduct Authority’s website www.the-fca.org.uk or by contacting the Financial Conduct Authority on 0800 111 6768.

If you wish to contact our Data Protection Officer, please contacted them via dpo@118118money.com. Other ways to get in touch with us are set out in the Contacting us section below.  

This Cookie Policy was last updated in May 2018.

What are cookies?

Cookies are small files of numbers and letters which are stored on your browser or hard drive. They contain information which will be stored on your hard drive.
Cookies are used across the internet on many websites to distinguish one visitor from another. They do not identify you as an individual, just the device you used to reach the website, be it a mobile phone, tablet, laptop or computer.
To find out more about cookies and how to stop these being stored on your device, please visit: www.allaboutcookies.org or see www.youronlinechoices.eu which contains further information about behavioural advertising and online privacy.

How we use cookies:

Our website uses cookies to store small amounts of information on the device you use to reach us.  

Using cookies helps us to make it easier for you to log in when you return to our website or use our products and services. They also help us improve your experience and our website.  

There are different types of cookies. For further information on the cookies we use, please see The types of cookies we use section below.  

By continuing to use our website, you are agreeing to our use of cookies.

The types of cookies we use:

We use the following cookies on our website:

  • Strictly necessary cookies
    These are required for the operation of our website and enable you to log into secure areas of our website.
  • Analytical / performance cookies
    These cookies allow us to distinguish and count the number of visitors landing on our website and how they move from one web page to another. This then helps us to understand how users are using our website and to make it better in future.
  • Functionality cookies
    These allow us to recognise your device when it is used to visit the website again. We also use them to personalise your visit.
  • Targeting cookies
    When you visit our website, these cookies record the visit, the pages you have looked at and where you went next. We also use third party cookies on our website. These allow us to reach out to you again on other sites to encourage you to come back to our website.

More information about the cookies we use and the purpose for which we use them are below.

Cookie Type and Set by




More Information

Bing Ads





540 days

This cookie allows us to track users if they have visited our website as a result of a Bing advert.

Specifically, it records which advert you used to land on our website and what you did on the website, including your activity on certain pages.


Universal Event Tracking

540 days

This cookie will also enable us to retarget you if you land on our website but do not start an application, or if you land on the website, start an application, but do not complete it.

Google Analytics (Third Party)


2 years

These cookies collect information about how you reached the website and what you did when you were here, including your activity on certain pages.

We use this information to compile reports and to help us improve our website. The cookies collect information in an anonymous format, including the number of visitors to the site, how the site was reached and the pages visited.

From time to time Google’s engineers and technical staff may need to access our Google Analytics account data for quality or maintenance purposes. We may also have the option to give Google Analytics' employees in support, optimisation and sales, access to our account data if we have a problem or question related to our account’s data.

The Google Analytics Terms of Service, which all Analytics customers must adhere to, prohibits the tracking or collection of personal information using Google Analytics or associating personal information with web analytics information.

Click here for an overview of privacy at Google


30 minutes


182 days, 13 hours



Session based (expires when you leave the website)


10 minutes

Google Adwords (Third Party)


540 days

This cookie helps us understand whether you clicked on our adverts and if you took out one of our products.



540 days

These cookies are used to link your activity across devices if you’ve previously signed into your Google Account on another device. Google does this to coordinate the adverts you see across devices and to measure conversion events (i.e., sales). Instructions on how to opt out of these are available from Google on the link to the right.


540 days

Third-party security service


Session based (expires when you leave the Website)

These cookies are from a third party security service to filter out malicious requests.



12 months

Optimizely (Third-party)


10 years

This cookie is used to ensure a consistent user experience on our website.

This is a cookie set by a content distribution network (CDN) that ensures files that are downloaded come from a server as close as possible to the customer using the web site. It creates efficiencies in how files are sent around the internet


10 years

This cookie is used to collect information on how visitors use our website.


10 years

This cookie is used to collect information about audience segmentation.


15 seconds

This cookie is used to record user activity.


Session based (expires when you leave the Website)

Content distribution network.

Session Cam (Third Party)


Session based (expires when you leave the Website)

This cookie is used to identify users’ sessions on our server.

This is a cookie that is used to create a “session”, which is the way we can link together separate access to the pages on our site to the web server during a browser “session”.


Session based (expires when you leave the Website)

This cookie is associated with SessionCam web analytics application from ServiceTick.


Session based (expires when you leave the Website)

These cookies are used to track how you interact with our website, specifically, mouse clicks, mouse movements and page scrolling.


1 year

Data is stored, aggregated and then used for statistical reporting, which helps us improve our website and your experience on it.

Tracking Module


2 days

These cookies track your progression through the website.



50 years


Session based (expires when you leave the Website)

This cookie handles session variables.


Session based (expires when you leave the Website)

This cookie enables us to store serialised data (this is data which is converted into a format that allows it to be stored (eg, in a file or memory buffer) and recreated when needed).

Online chat


1 year

This cookie identifies visitors and enables your history of engagement to be recorded.



2 hours

This cookie records the page on which you land on the website, and how you reached us.


Session based (expires when you leave the Website)

This cookie identifies a new user session.

Load Balancer


Session based (expires when you leave the Website)

The website is load balanced across several servers which means that visitors view it on different servers.

This cookie uniquely identifies you and ensures your requests on the website are always directed to the same server during your session on the website.




2 years

These cookies are used to improve advertising relevant to users, to improve reporting on performance and to avoid showing ads that the user has already seen.



2 years

Contacting us:

If you have any questions about this Policy or your personal information and/or if you wish to see what information we hold about you, please contact the Data Protection Officer on dpo@118118money.com.
If you no longer wish to receive any marketing communications or wish us to stop using your personal information, please contact us:
By Phone: 02920 548 118,  this charged by your provider as UK national number.
By mail: 118 118 Money, Euston House, 24 Eversholt Street, London, NW1 1DB
By email: dpo@118118money.com